If your office has a mascot or office pet, include it in your content. Because the platform’s demographic is younger, there’s more interest in watching humorous and entertaining videos with children and animals. Use the two magic ingredients: The two ingredients that generally lead to TikTok content going viral are pets and children. By revealing your brand’s true personality, users will feel connected to you and relate to you, which builds trust. Take the same approach with your own content. They create content with their phones and their time, which is authentic to who they are. It all starts with planning great content and using the following best practices.īe authentic: Most social media users don’t have access to expensive camera equipment or production budgets. #1: Create Your Own Content on TikTokĮven if your brand isn’t well-known, you can still effectively use TikTok for marketing. If your business is ready to try TikTok, here are four types of content to get you started. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms. The allure of TikTok for businesses is the sheer number of active users on the platform. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven. But if you think TikTok is just a fad for Generation Z, think again. The largest demographic of TikTok users is between the ages of 16 and 24. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players. TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users.
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